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Engagement Overview

This feature is available only with paid Kochava accounts. Contact us to learn more.


Kochava Engagement is a dynamic Push/SMS delivery platform built into the Kochava system which provides the ability to create campaigns to specifically target desired user segments in order to send meaningfully designed messages. Messages can be targeted for various campaign goals, scheduled to be deployed over a specific time frame and with a specific weight.

The Engagement Overview page provides a visualization of the messages that have been sent, opened, converted, the DAU lift associated as well as the devices that have uninstalled the app(s) associated. The page is divided into two main sections the first provides a graphic overview of Engagement message performance over the selected date range, and the second section lists the Engagement messages that have been recently completed, messages that are launching soon, the highest converting active messages and the lowest converting active messages.


Kochava Engagement User Interface

NOTE: In order for Engagement messaging to operate, Engagement must be configured within the Kochava UI app settings. For more information about setting up Engagement for a specific app, refer to our Create/Edit Apps support documentation.

  1. Log in to Kochava.
  2. Select the desired Account.
  3. Select Engagement > Overview.
  4.  

    NOTE: By default the Engagement Overview page is loaded.


Add A Push Campaign

From the Overview page, an Engagement Push campaign may be created. For more information on creating a campaign, refer to our Creating Engagement Campaigns support documentation.


App Selection

The App Selection tool provides the ability to display the data associated with only one specific app, multiple selected apps or all of the apps associated with an account.

NOTE: By default All Apps are selected.

 

Remove All Apps and Add Select Specific App(s) —

  1. Click “X” to remove All Apps.
  2. Click “+” to display the list of available apps.
  3. Select the desired app(s).

Engagement Date Range

The data engagement chart may be filtered by date range. By default, the data displayed is set to cover the previous 30 days. The following options are available for date range selection:

  • Today — The current day from 12:00 a.m. to 11:59:59 p.m.
  • Yesterday — The last full day from 12:00 a.m. to 11:59:59 p.m.
  • Week-to-date — From Monday to the current time of the current week.
  • Last week — From Monday to Sunday of the last completed week.
  • Last 7 days — The last 7 days up to the current time of the current day.
  • Month-to-date — From the first day of the current month to the current time of the current day.
  • Last month — All days within the previous month.
  • Last 30 days — The last 30 days including the current day.
  • Custom — Based upon selection.

The date range can be adjusted by selecting one of the predefined selections, clicking on the desired dates within the calendar or manually entering the desired date range into the provided date fields.

 

A. Preset date ranges.
B. Currently selected date range.


Measure Lift For

Measure Lift For provides the ability to examine the Lift DAU Percentage and Lift for the selected event. As an event is selected, the Engagement Overview chart will be updated reflecting the associated data. The following events are available:

  • _Click
  • _Install
  • _Launch
  • _Resume
  • _Deeplink
  • _SessionBegin
  • _SessionEnd
  • _Update
  • _IdentityLink
  • _PushOpen
  • _Uninstall
  • _Initial

 

A. As an event is selected, Lift (DAU) will be updated.


Lift Calculation

Lift Calculation provides the ability to determine if the lift will be calculated by Open vs Holdout or Sent vs Holdout. As either option is selected, the Engagement Overview chart will be updated reflecting the associated calculation.

 

A. As either calculation method is selected, Lift (DAU) will be updated.


Engagement Overview Chart

The Engagement Overview chart provides both a numeric and graphic overview of the engagement messages that have been sent, opened, converted, the lift associated with the campaign and the devices that have uninstalled the app.

 

Holdout Percentage:

The number of messages that were intentionally not sent to users divided by the total number of messages sent to users, plus the number of messages intentionally not sent to users.

 

Holdout:

The number of messages that were intentionally not sent to the users in a defined audience for the purposes of measuring lift.

 

Sent Percentage:

The number of messages sent to users divided by the total number of messages sent to users PLUS the number of messages intentionally NOT sent to users (holdout).

 

Sent:

The number of messages that have been sent to users in a defined audience.

 

Opened Percentage:

The number of messages that were opened divided by the total number of users the message was sent to.

 

Opened:

The number of messages that were opened.

 

Converted Percentage:

The number of messages that resulted in opening an app divided by the total number of users the message was sent to.

 

Converted:

The number of users that opened the app, whether they opened the message or not.

NOTE: If the Convert to Push checkbox is checked, Converted will reflect the number of push open events received via Kochava Push Network.

 

Lift (DAU) Percentage:

The number of holdout users (those who were NOT sent a message) that engaged with the app divided by the number of users that engaged with the app who were sent a message.

 

Lift:

The number of users who were sent a message and who engaged with the app.

 

Uninstalled Percentage:

The unique number of users that uninstalled the app divided by the number of daily active users for the same day.

 

Uninstalled:

The number of unique users that uninstalled the app for selected time period.

 

A. Category Percentage.
B. Category Number.
C. Category percentage of change from previous date range.

The engagement graphic overview provides a visual representation of engagement data over the selected date range. By default, all metrics are shown on the graph and may be hidden by clicking on the metric below the graph.

 

A. Converted Messages vertical axis.
B. Opened Messages vertical axis.
C. Sent Messages vertical axis.
D. Lift (DAU) vertical axis.
E. Uninstalled vertical axis.
F. Holdout vertical axis.
G. Date range horizontal axis.
H. Data being displayed. Click to activate/deactivate.

Mousing over the Engagements Overview chart will display the data for the corresponding day. Each metric will be displayed in a color coordinated box over the selected day.

 

A. Mouse over date to display data.

The data for a specific date range can be viewed in further detail.

  1. Click and drag to select a shorter date range.
  2. NOTE: The date range can also be refined using the page date field.

     

    A. Click, hold and drag over date range.

    The selected date range is now displayed. Specific data for each day within the refined date range can be viewed by mousing over the day.


Campaign Activity Overview

The Campaign Activity Overview section provides a location to quickly view the campaigns that have recently completed, campaigns that are launching soon, as well as the campaigns that have the highest and lowest performance.

 

 
 

Last Modified: Aug 14, 2019 at 3:07 pm