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Engagement Campaign Overview

This feature is available only with paid Kochava accounts. Contact us to learn more.


The Engagement Campaigns page provides access to all of the SMS and Push campaigns in their various states. Campaigns may be searched or sorted to quickly locate the desired campaign.

Engagement Campaign Interface

  1. Log in to Kochava.
  2. Select the desired Account.
  3. Select Engagement > Campaigns.

    4.  

Add an Engagement Campaign

From the Campaigns page either a Push or SMS campaign may be created. For more information on creating a campaign, refer to our Creating an Engagement Campaigns support documentation.

Campaign Location and Organization Tools

Engagement campaigns can be easily located by utilizing the search and organization tools.

 

Live Search Tool:

Engagement campaigns can be located using the live search tool by typing part or all of the name of a campaign.

 

Campaign Organization:

Campaigns can be organized by using one of the following:

 

Sort —

  • Name [A-Z]
  • Name [Z-A]
  • Start Date Newest
  • Start Date Oldest
  • End Date Newest
  • End Date Oldest
  • Updated Newest
  • Updated Oldest

 

Trigger Type —

  • Any
  • Scheduled
  • Event Triggered

 

Status —

  • Any
  • Active
  • Pending
  • Draft
  • Stopped
  • Completed
  • Archived

Draft Campaigns

Draft campaigns are in the process of being created and have not been activated yet. The following options are available for Draft Campaigns:

  • Edit — Open the Draft Campaign to update/change settings.
  • Details — Provides general campaign details.
  • Activate — Use the existing settings and turn on the campaign.
  • Rename — Change the user defined name of the campaign.
  • Send A Test Message — Send the message to a test device or devices in order to preview.
  • Copy — Create an exact copy of the selected campaign.
  • Delete — Remove the Draft Campaign.

 

Pending Campaigns

Pending campaigns have been created, saved and are scheduled to be started at a future date. The following options are available for Pending Campaigns:

  • Details — Provides general campaign details.
  • Rename — Change the user defined name of the campaign.
  • Send A Test Message — Send the message to a test device or devices in order to preview.
  • Copy — Create an exact copy of the selected campaign.
  • Delete — Remove the Pending Campaign.

 

Active Campaigns

Active campaigns are currently being run. Active campaigns will have the number of messages sent, the number of messages opened, the percentage of messages sent to messages opened, the number of converted messages and the percentage of messages sent to messages converted. The following options are available for Active Campaigns:

  • Details — Provides general campaign details.
  • Performance — Provides the details on the data associated with the campaign.
  • Send A Test Message — Send the message to a test device or devices in order to preview.
  • Copy — Create an exact copy of the selected campaign.
  • Stop — Remove the Active Campaign.

 

A. Active Engagement campaign statistics.

Completed Campaigns

Completed campaigns have started and have sent all of the scheduled Engagement messages. Completed campaigns will have the number of messages sent, the number of messages opened, the percentage of messages sent to messages opened, the number of converted messages and the percentage of messages sent to messages converted. The following options are available for Completed Campaigns:

  • Details — Provides general campaign details.
  • Performance — Provides the details on the data associated with the campaign.
  • Copy — Create an exact copy of the selected campaign.
  • Archive — Move the campaign to the archive.

 

A. Completed Engagement campaign statistics.

Stopped Campaigns

Stopped campaigns have been started, have not reached its end date and has been stopped by a user. Stopped campaigns will have the number of messages sent, the number of messages opened, the percentage of messages sent to messages opened, the number of converted messages and the percentage of messages sent to messages converted. The following options are available for Stopped Campaigns:

  • Details — Provides general campaign details.
  • Performance — Provides the details on the data associated with the campaign.
  • Copy — Create an exact copy of the selected campaign.
  • Archive — Move the campaign to the archive.

 

A. Stopped Engagement campaign statistics.

Comparing Engagement Campaigns

Engagement Campaigns may be compared in order to gain more understanding of the performance of either or both campaigns. Campaigns can be compared based upon the messages sent, opened, converted and lift (DAU).

  1. Locate and Select the desired Campaigns.
  2. Click Compare Campaigns.

NOTE: A maximum of 3 campaigns may be selected for comparison.

 

CAUTION: Only alike campaigns can be compared (e.g., Push compared to Push, SMS compared to SMS).

 

A. Selected Campaigns to Compare.

The Compare Campaigns page is divided into two section. The first section is a graph displaying the campaign metrics over the time frame of the selected campaigns. Mousing-over the campaign graph displays the metrics for each campaign. The second section displays the selected campaigns with the specific data associated with each campaign metric.

The following Campaign Metrics are available for selection through the Select Campaign Metric:

  • Sent
  • Opened
  • Converted
  • Lift (DAU)

 

A. Campaign Comparison Chart
B. Campaign Data Section
C. Campaign Metric Selection
D. Mouseover Data

 
 

Last Modified: Feb 24, 2020 at 2:26 pm