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Smartlinks™ Overview

Free App Analtyics Smartlinks™ is a single location for creating, modifying, and maintaining all of your various paths that new users take to download an app or existing users to be sent to the appropriate location within your app. The paths that the users can take may be a Landing Page, Dynamic route, App Link, Deep Link, Universal Link or URL. Destinations may be added to Landing Pages and can be fully measured by associating trackers.


SmartLinks™ Destinations provide the optimal path for each user to reach the proper destination for an app.

The following are the available destination types:

  • App Link
  • Deep Link
  • Universal Link
  • URL



For more information on creating and updating Destinations, refer to our Destinations Creation and Maintenance support documentation.

Landing Pages

SmartLinks™ Landing Pages provide a branded page for users to preview an app content prior to installation. Landing Pages provide a seamless path for users to install an app. Each page can be specifically designed with a company’s branding in mind providing custom settings for everything from image insertion and page colorization.



For more information on creating and updating Landing Pages, refer to our Landing Page Creation and Maintenance support documentation.

Dynamic Routing

SmartLinks™ Dynamic Routing provides a single location for the creation and maintenance of App Groups and SmartLinks™. SmartLinks™ are URLs that send users to predefined destinations based on device platform, OS (Operating System) version, location, and a variety of other defined targeting criteria.



For more information on creating and updating SmartLinks™, refer to our Creating and Editing Dynamic Routes support documentation.


Last Modified: Aug 15, 2019 at 11:04 am