This feature is available only with paid Kochava accounts. Contact us to learn more.
When the Cost Measurement Explorer view is loaded, the user is provided with the option of clicking on seven pre-built views:
- Post-Install Analysis Cost — Enables the viewing of cost-reported traffic, conversions, and (measurement) post-install event data split by network name and campaign name.
- Post-Install Analysis Measurement — Enables the viewing of measurement-reported traffic, conversions and post-install event data split by network name and campaign name.
- ROAS by App — Enables the viewing of Return on Ad Spend and send split by app name.
- ROAS by Company Name — Enables the viewing of Return on Ad Spend and send split by company name.
- ROAS by Campaign — Enables the viewing of Return on Ad Spend and send split by company and campaign name.
- ROAS by Country — Enables the viewing of Return on Ad Spend and send split by country.
- ROAS by Creative — Enables the viewing of Return on Ad Spend and send split by country and creative.
The Cost Measurement Explorer is divided into two main sections:
The left section provides the ability to filter by date range and currency.
The second and main section of the page provides the ability to switch between the pre-built views and examine the associated data.
Cost Measurement Explorer Interface
Using Filters
After filters have been selected, you must click Apply Filters before the graphic displays or row level data will be updated.
Measurement Explorer Graphs
The Measurement Explorer Graphs provide the ability to deep dive into the data for post-install costs, post-install measurement as well as ROAS by app; campaign name; country and creative through the use of interactive graphs and row level data tables.
NOTE: The data surfaced in ROAS is retrieved by cost and revenue configurations setup within the Cost Configurations page.
- The Post-Install Analysis Cost table displays row level data for the measurement by:
- company_network_name
- partner_campaign_names
- Cost Impressions
- Cost Clicks
- cost_ctr
- Cost Installs
- cost_conversion_rate
- retention
- Measurement Revenue Event
- Revenue
- Spend
- ROAS
Each column can be sorted in order to display data as needed.
A. Each column can be sorted to customize the display of data. - The Post-Install Analysis Measurement table displays row level data for the measurement by:
- company_network_name
- partner_campaign_names
- Measurement Impressions
- Measurement Clicks
- measurement_ctr
- Measurement Installs
- measurement_conversion
- retention
- Measurement Revenue Event
- Revenue
- Spend
- ROAS
Each column can be sorted in order to display data as needed.
A. Each column can be sorted to customize the display of data. - The ROAS (Return on Ad Spend) by App section provides a graphic display of the revenue, spend and ROAS displayed by app for the selected time frame. Each metric is represented with a specific color on the graph and clicking on the metric title enables or disables the data associated with that metric. The vertical axis of the graph represents the selected currency and the horizontal axis represents the available apps.
Mousing over an app will display the partner data for that app for each of the enabled metrics.
A. Mouse over column to view associated data. ROAS by App Table:
The ROAS by App section also provides a row level table displaying the app name(s), revenue, spend and ROAS. Each column can be sorted in order to display data as needed.
A. Each column can be sorted to customize the display of data. - The ROAS (Return on Ad Spend) by Company Name section provides a graphic display of the revenue, spend and ROAS displayed by company for the selected time frame. Each metric is represented with a specific color on the graph and clicking on the metric title enables or disables the data associated with that metric. The vertical axis of the graph represents the selected currency and the horizontal axis represents the available apps.
Mousing over an app will display the partner data for that company for each of the enabled metrics.
A. Mouse over column to view associated data. ROAS by Company Table:
The ROAS by Company section also provides a row level table displaying the company name, revenue, spend and ROAS. Each column can be sorted in order to display data as needed.
- The ROAS (Return on Ad Spend) by Campaign Name section provides a graphic display of the revenue, spend and ROAS displayed by campaign for the selected time frame. Each metric is represented with a specific color on the graph and clicking on the metric title enables or disables the data associated with that metric. The vertical axis of the graph represents the selected currency and the horizontal axis represents the available campaigns.
Mousing over a campaign will display the partner data for that company for each of the enabled metrics.
A. Mouse over column to view associated data. ROAS by Campaign Table:
The ROAS by Campaign section also provides a row level table displaying the campaign name and spend. Each column can be sorted in order to display data as needed.
- The ROAS (Return on Ad Spend) by Country section provides three world maps displaying revenue, spend and ROAS. Each world map is color coded to represent the specific metric and mousing over a country will display the partner data for that company for each of the enabled metrics.
ROAS by Country Table:
The ROAS by Country section also provides a row level table displaying the company network name, country, revenue, spend and ROAS. Each column can be sorted in order to display data as needed.
A. Mouse over country to view associated data.
B. Each column can be sorted to customize the display of data. - The ROAS (Return on Ad Spend) by Creative Name section provides a graphic display of the revenue, spend and ROAS displayed by creative name for the selected time frame. Each metric is represented with a specific color on the graph and clicking on the metric title enables or disables the data associated with that metric. The vertical axis of the graph represents the selected currency and the horizontal axis represents the available apps.
Mousing over an creative will display the partner data for that creative for each of the enabled metrics.
ROAS by Creative Table:
The ROAS by Company section also provides a row level table displaying the company name, revenue, spend and ROAS. Each column can be sorted in order to display data as needed.
A. Mouse over column to view associated data.
B. Each column can be sorted to customize the display of data.
