Support Home > Fraud Console > Platform Click/Install Mismatch

Platform Click/Install Mismatch

This feature is available only with paid Kochava accounts. Contact us to learn more.

The Fraud Console Platform Click/Install Mismatch page provides a detailed view of the mismatches between the platform indicated at click and the platform indicated at install.

NOTE: The information contained within this page provides information for both marketers and premium publishers. Distinct differences between the views and tools available to premium publishers and marketers are specifically noted where applicable.

Fraud Console Interface

  1. Log in to Free App Analytics.
  2. Select the desired Account and App.
  3. Select Fraud Console > Platform Click/Install Mismatch.

Platform Click/Install Mismatch Overview

The Platform Click/Install Mismatch page is divided into four main sections: the platform click/install mismatch volume graph, metrics section, account/app select section and data detail section.

NOTE: Account selection is available for premium publisher users, and app selection is available for marketing users.



A. Platform Click/Install Mismatch Volume Graph
B. Metrics (Date Range, Platform, Group By)
C. Account/App Selection Section
D. Data Detail Section

Platform Click/Install Mismatch Metrics

Date Range (UTC):

The date range for the Platform Click/Install Mismatch page may be filtered by date range. By default, the data displayed is set to cover the previous 30 days.

The following options are available for date range selection:

  • Today — The current day from 12:00 a.m. to 11:59:59 p.m.
  • Yesterday — The last full day from 12:00 a.m. to 11:59:59 p.m.
  • Week-to-date — From Monday to the current time of the current week.
  • Last week — From Monday to Sunday of the last completed week.
  • Last 7 days — The last 7 days up to the current time of the current day.
  • Month-to-date — From the first day of the current month to the current time of the current day.
  • Last month — All days within the previous month.
  • Last 30 days — The last 30 days including the current day
  • Custom — Based upon selection.


The date range can be adjusted by selecting one of the predefined selections, clicking on the desired dates within the calendar or manually entering the desired date range into the provided date fields.


Date Range

A. Preset date ranges, click to activate
B. Indicates selected data range, can be adjusted by clicking on desired dates
C. Indicates selected date range, can be adjusted by manually entering dates

Group By:

The following options are available for the Group By option:


Premium Publishers —

  • Account > App
  • Account > Network
  • Account > Site
  • App > Site
  • App > Network
  • Network > App
  • Network > Site
  • Site > Network


Marketers —

  • App > Site
  • App > Network
  • App >Tracker
  • Network > App
  • Network > Site
  • Network > Tracker
  • Site > Network
  • Site > Tracker
  • Tracker > Site

Account/App Selection

The data displayed in the platform click/install mismatch volume graph and the data detail section displays the data associated with either the accounts or apps selected. By default, all premium publisher accounts or marketer apps are selected. Accounts or apps may be deselected, and the amount of data associated with the account or app is indicated by the blue bar directly below the account or app.


Account App Selection

A. Select or deselect all accounts/apps
B. Selected accounts/apps
C. Indication of amount of data associated with account/app
D. Deselected account/app

Platform Click/Install Mismatch Graph

The Platform Click/Install Mismatch graph is a visual representation of the occurrences when the device platform on click did not match the device platform after install. Mousing over any of the rows displays the corresponding platform mismatches click volume.


Click Install Mismatch

A. Platform Mismatch Categories
B. Click Volumes
C. Mouseover Data

Refine Platform Mismatch

Refine Platform Mismatch:

The data for specific Platform Mismatches can be viewed in further detail.

  1. Click, hold and drag over a platform mismatch range to refine.

    Refine Platform Mismatch

    A. Click, hold and drag over a platform mismatch range.

The selected platform mismatch range is now displayed. Specific data for each platform mistmatch within the refined range can be viewed by mousing over the mismatch.

NOTE: The platform mismatch range can be refined down to two mismatches.


Return to Full Graph:

In order to return to the full graph, Click Show all.


Return to Full Graph

A. Mouseover to view Platform Mismatch for specific data.
B. Click to return to original Platform Mismatch range.

Detail Data

The detail data section provides an in-depth look into the platform mismatch specific click counts. Data is organized by the selected Group By option and selections or deselections are reflected within the platform click/install mismatch graph. The data may also be exported to a CSV file.

NOTE: The CSV file produced will contain only the top-level group by category.


Detail Data

A. Top Level Group By category
B. Click Count detail data
C. Second Level Group By category

Top-level Group By categories can be expanded by clicking on the Category Expand button.

Data within the detail data section is exported by clicking on the Download Button.

Blocklisting a Site

Marketers have the opportunity to add sites to their Account Blocklist which enables the application of the Kochava Fraud Blocklist traffic verification rules.

  1. Select the desired Group By:
    • App > Site
    • Network > Site
    • Site > Network
    • Site > Tracker
    • Tracker > Site
  2. Locate the desired Site.
  3. Click the Add Site ID to Blocklist

    NOTE: Apps, Networks and Trackers are not eligible to be added to the Global Fraud Blocklist. Their Add Site ID to Blocklist button will be grayed out.

    NOTE: To manage the real-time Global Blocklist, refer to or Global Fraud Blocklist support documentation.


Blocklist a Site

A. Group By Expand Button
B. Add Site ID to Blocklist Button
C. App, Network or Tracker which cannot be added to the Global Fraud Blocklist


Last Modified: Jun 29, 2023 at 8:50 am