Analytics Event Volume


The Analytics Event Volume page provides visualizations of the event totals by days, weeks or months. The graph may be moused over to display the data associated with each event.


Analytics Interface

  1. Log in to Free App Analytics.
  2. Select the desired app.
  3. Select App Tools>Analytics.
  4.  

     

    NOTE: By default, the Analytics Overview Interface is loaded.

  5. Select the Analytics drop-down menu>Event Volume.
  6.  


Analytics Page Tools

For more information on the tools available for this Analytic Page such as the date field, exporting device IDs, sharing the page and applying Cohorts and filters, refer to our Analytics Page Tools support documentation.


Event Volume Chart Overview

The Event Volume Chart is divided into 3 main sections which are event names, the graphical display of event volume and the event totals for the selected time frame.
Mousing over any event within the graphical display of event volume will display the data associated with the corresponding day/week/month.

NOTE: When leveraging Cross App functionality, the event data that is consistent between each app of the App Name filter will be displayed within the Event Volume. For more information about adding apps using the filter feature, refer to our Analytics Page Tools support documentation.

 

A. Event Names
B. Graphic Display of Event Volume
C. Mouseover Data
D. Event Totals


Event Organization

Events within the Event Volume display can be organized in many different ways in order to assist in the optimization of data visualization.

  1. From the Split By drop-down menu, Select one of the following:
    1. App
      1. App Id
      2. App Name
      3. App Version

      NOTE: In order to use the App split by feature, the desired apps must be added utilizing the filter feature. For more information about adding apps using the filter feature, refer to our Analytics Page Tools support documentation.

    2. Campaign
      1. Campaign
      2. Creative
      3. Segment
      4. Tracker
    3. Device
      1. Device Carrier Name
      2. Device Language
      3. Device Network Conn Type
      4. Device Orientation
      5. Device Os
      6. Device Os Version
      7. Device Type
      8. Device Version
    4. Events
    5. NOTE: The post-install events that are available within this section of the Split By menu are determined by the events setup for tracking. For more information about creating and configuring events, refer to our Post-Install Event Creation and Configuration support documentation.

    6. Location
      1. City
      2. Country
      3. DMA
      4. Zip
    7. Attribution
      1. Type
      2. Install Campaign
      3. Install Creative
      4. Install Matched By
      5. Install Network Name
      6. Install Site
      7. Install Tracker
      8. Matched To
      9. Matched By
      10. Network Name
      11. Network Id
      12. Network Key
      13. Partner Ad Group ID
      14. Partner Ad Group Name
      15. Partner Campaign Id
      16. Partner Campaign Name
      17. Partner Keyword
      18. Partner Platform
      19. NOTE: For more information about how the Partner fields map to SAN metadata, please refer to our SAN Networks Campaign Data Mapping support documentation.

      20. Site
    8. Agency
      1. Agency Name
      2. Agency Id
    9. Traffic Verification
      1. Traffic Verification Fail Reason
      2. Traffic Verified
  2. Locate the desired Event and click the Event Expand Button.

 

A. Events organized by Campaign
B. Campaigns Event has occurred in
C. Mouseover Data


Organize by Interval

Intervals within the Event Volume display can be organized to display specific windows of time.

  1. From the Interval drop down menu, Select one of the following:
    1. Days
    2. Weeks
    3. Months

 

A. Interval organized by Weeks
B. Intervals within Date Range
C. Mouseover Data


Predicted Churn

FAA Limited Option: This feature is not available within Free App Analytics. Contact us for more information on upgrading to a paid Kochava account.

 

Churn is the rate at which customers install an app and shortly afterwards abandoned the usage of the app. Churn rate is often used as an indicator of the health of an app’s user base. Kochava has created an algorithm that will score the likelihood to churn within only seven days providing marketers the opportunity to mitigate churn or reengage with their retained users. Our machine learning models observe over 30 data points which can include standard post-install events, custom post-install events tracked by the advertiser, and derived/engineered features.

NOTE: By default, churn modeling is not enabled for an app. If churn modeling needs to be enabled, contact your Client Success Management team.

 

Churn Score:

The Churn Score is a numeric representation of the probability that the device will churn. The Churn Score is a number that is between 0 and 1, where the closer the score is to 1 the more likely the device is to churn.

 

Churn Likelihood:

Churn Likelihoods are categories of devices based on the likelihood to churn. The groups represent four ranges of churn scores and are based on a dynamic mid-point that has been optimized for each app/model.

  • Low — A group of devices that has a very low risk of churning. On average, these devices will have a churn score between 0 and 0.25.
  • Medium Low — A group of devices that have a moderately low risk of churning. On average, these devices typically have a churn score between 0.25 and 0.50.
  • Medium High — A group of devices that have a moderately high risk of churning. On average, these devices typically have a churn score between 0.50 and 0.75.
  • High — A group of devices that have the highest likelihood of churn. On average, these devices typically have a churn score of 0.75 or higher.
  •  

    BEST PRACTICES: Kochava recommends that the focus should be on the higher levels of churn. Focus mainly on the High, Medium High and possibly the Medium Low levels of churn.

 

Split By Network:

Expanding _PredictedChurn provides the details of the churn that occurred within the associated networks. Mousing-over the desired network and day will display the associated churn count.

 

A. Mouse-over the associated network and day to view the churn count.

 
 

Last Modified: Apr 2, 2019 at 8:45 am