- Log in to Free App Analytics.
- Select the desired Account and App.
- Select Analytics > Retention (Advanced).
Analytics Page Tools
For more information about the tools that can be used on the Analytics page such as date range, filters, sharing the page and exporting device ID, refer to our Analytics Page Tools support documentation.
Retention (Advanced) Chart Overview
The Retention chart is divided into two main sections, the metrics and date interval displayed and the graphical display of retention in either grid or heatwave form.
Clicking on any of the specific days within the retention chart will display the Active Users, Percentage of users Retained, Revenue, Revenue per User, Events, Events per User, Sessions and Sessions per User.
NOTE: When leveraging cross app functionality, the retention data for all apps within the App Name filter will be displayed. Retention data may be displayed for each app by utilizing the split by feature. For more information on viewing retention data by app, refer to the Retention Organization section. For more information about adding apps using the filter feature, refer to our Analytics Page Tools support documentation.
NOTE: Days within the Retention chart that do not have any data will be displayed as an empty box within the Grid display or a gap within the Heatwave display.
A. Cohort Date, refer to Analytics Page tool support documentation for more details.
B. Metric and Date interval selections
C. Graphic display of Retention data
D. Specific date data
NOTE: Data within the graphic display is color coordinated. The darker the color represents the higher the retention rate.
Retention data can be organized in many different ways in order to assist in the optimization of data visualization.
- From the Split By drop-down menu, Select one of the following:
- Network Key
- Traffic Verification
NOTE: In order to use the App split by feature, the desired apps must be added utilizing the filter feature. For more information about adding apps using the filter feature, refer to our Analytics Page Tools support documentation.
(see iOS 14+ restrictions)
NOTE: For more information about how the Partner fields map to SAN metadata, please refer to our SAN Networks Campaign Data Mapping support documentation.
A. Primary Metric Selected (Active Users)
B. Secondary Metric Selected (Revenue)
- Select a Cohort Date Quick-Select. (optional)
- Select Interval. (optional)
- 1 Day
- 7 Days
- 30 Days
NOTE: 1 Day = The initial day selected in Cohort Date, 3 Day = The initial day selected in Cohort Date + 2 previous days, 7 Days = The initial day selected in Cohort Date + 6 previous days.
NOTE: The Cohort Date Quick-Select option overrides the primary Cohort date based on the interval and number of segments that are selected.
NOTE: When Interval > Custom is selected Custom Interval Milestones become available allowing the display of specifically selected days of data to be displayed.
The data that is being displayed within the Analytics Retention page can be viewed in different formats and using different models. Data can be shown in two different forms, grid format or heatwave format and the data can also be shown calculated using the classic data model or the range data model.
- Select Model.
- Select Chart Mode.