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Analytics Retention (Advanced)

The Analytics Retention (Advanced) page provides a visualization of the retention of installs, RPU (Revenue per User), revenue, and events for a selected time frame. Retention (Advanced) provides quick access to organize Retention intervals by cohorts and custom milestones. Data within Retention can also be calculated utilizing the Classic or Range approaches providing data calculations to answer any question that may exist.


BEST PRACTICE: The advanced features within the retention page may take some time to process. If quick results are needed, use the standard retention page.

Analytics Interface

  1. Log in to Free App Analytics.
  2. Select the desired Account and App.
  3. Select Analytics > Retention (Advanced).

Analytics Page Tools

For more information about the tools that can be used on the Analytics page such as date range, filters, sharing the page and exporting device ID, refer to our Analytics Page Tools support documentation.

Retention (Advanced) Chart Overview

The Retention chart is divided into two main sections, the metrics and date interval displayed and the graphical display of retention in either grid or heatwave form.

Clicking on any of the specific days within the retention chart will display the Active Users, Percentage of users Retained, Revenue, Revenue per User, Events, Events per User, Sessions and Sessions per User.

NOTE: When leveraging cross app functionality, the retention data for all apps within the App Name filter will be displayed. Retention data may be displayed for each app by utilizing the split by feature. For more information on viewing retention data by app, refer to the Retention Organization section. For more information about adding apps using the filter feature, refer to our Analytics Page Tools support documentation.

NOTE: Days within the Retention chart that do not have any data will be displayed as an empty box within the Grid display or a gap within the Heatwave display.



A. Cohort Date, refer to Analytics Page tool support documentation for more details.
B. Metric and Date interval selections
C. Graphic display of Retention data
D. Specific date data

NOTE: Data within the graphic display is color coordinated. The darker the color represents the higher the retention rate.

Retention Organization

Retention data can be organized in many different ways in order to assist in the optimization of data visualization.

  1. From the Split By drop-down menu, Select one of the following:
    1. App
      1. App Id
      2. App Name
      3. App Version

      NOTE: In order to use the App split by feature, the desired apps must be added utilizing the filter feature. For more information about adding apps using the filter feature, refer to our Analytics Page Tools support documentation.

    2. Campaign
      1. Campaign
      2. Creative
      3. Segment
      4. Tracker
    3. Device
      1. Device Carrier Name
      2. Device Language
      3. Device Network Conn Type
      4. Device Orientation
      5. Device Os
      6. Device Os Version
      7. Device Type
      8. Device Version
    4. Location
      1. City
      2. Country
      3. DMA
      4. Region
      5. Zip
    5. Attribution
    6. (see iOS 14+ restrictions)

      1. Type
      2. Install Campaign
      3. Install Creative
      4. Install Matched By
      5. Install Network Name
      6. Install Site
      7. Install Tracker
      8. Matched To
      9. Matched By
      10. Network Name
      11. Network Id
      12. Network Key
      13. Partner Ad Group ID
      14. Partner Ad Group Name
      15. Partner Campaign Id
      16. Partner Campaign Name
      17. Partner Keyword
      18. Partner Platform
      19. NOTE: For more information about how the Partner fields map to SAN metadata, please refer to our SAN Networks Campaign Data Mapping support documentation.

      20. QR Code
      21. Site
    7. Agency
      1. Agency Name
      2. Agency Id
    8. Traffic Verification
      1. Traffic Verification Fail Reason
      2. Traffic Verified


Retention Organization



A. Primary Metric Selected (Active Users)
B. Secondary Metric Selected (Revenue)

Retention Interval

  1. Select a Cohort Date Quick-Select. (optional)
  2. NOTE: 1 Day = The initial day selected in Cohort Date, 3 Day = The initial day selected in Cohort Date + 2 previous days, 7 Days = The initial day selected in Cohort Date + 6 previous days.

    NOTE: The Cohort Date Quick-Select option overrides the primary Cohort date based on the interval and number of segments that are selected.

  3. Select Interval. (optional)
    1. 1 Day
    2. 7 Days
    3. 30 Days
    4. Custom

    NOTE: When Interval > Custom is selected Custom Interval Milestones become available allowing the display of specifically selected days of data to be displayed.


    BEST PRACTICE: When setting custom intervals, it is best to set each interval option to blank “- -” from right to left and then reassign the interval options as desired.


Retention Interval

Data Display

The data that is being displayed within the Analytics Retention page can be viewed in different formats and using different models. Data can be shown in two different forms, grid format or heatwave format and the data can also be shown calculated using the classic data model or the range data model.

  1. Select Model.
    1. Classic

      Classic Retention Rate


    3. Range

      Range Retention Rate


  2. Select Chart Mode.
    1. Grid

      Chart Mode


    3. Heatwave




Last Modified: Nov 11, 2022 at 10:48 am