Support Home > Campaign Management > Create a Snapchat Campaign

Create a Snapchat Campaign


Feature Summary: The following document defines the process for creating a Snapchat campaign within Free App Analytics.

 

Data Needed Before Beginning Process:

  • Valid Snapchat account.
  • The App Store ID. (Obtained from app developer, app manager or app store)
  • Snapchat Partner ad account ID(s). (optional)

 

Use Cases for Snapchat Campaign:

  • An app marketing campaign with Snapchat has been created.
  • An app marketing campaign with a Snapchat Partner has been created.

 

NOTE: For Snapchat to receive post-install event information, a reengagement tracker must be created for the events that need to pass to Snapchat. If attribution does not need to be tracked, ensure that the proper options are configured in the postback configuration for Snapchat. For more information about creating a reengagement tracker, refer to our Create a Snapchat Reengagement Campaign support documentation.


Create a Snapchat Campaign

  1. Log in to Free App Analytics.
  2. Select the desired Account and App.
  3. Select Links > Campaign Manager.
  4.  

     

  5. Click Add a Tracker or Select Segment Tools () > Add a Tracker.
    1. Select the Campaign
    2. Select the Segment.

    NOTE: In order to streamline the Campaign/Segment/Tracker creation process a feature has been added to allow the creation of campaigns and segments while creating a new tracker. For more information about creating a campaign or segment while adding a new tracker, refer to our Create an Install Campaign support documentation.

    NOTE: As Snapchat is a SAN , Free App Analytics does not handle the click redirect therefore a Destination URL is not required.

     

     

  6. Enter the Tracker Name.
  7. NOTE: When a Tracker is created, Free App Analytics automatically generates a name for the Tracker. We recommend that you replace the Tracker name at this point with a clear name of your choosing.

  8. Select Tracker Type > Acquisition. (default setting)
  9. Select Media Partner > Snapchat.
  10. Select an Agency Partner. (optional)
  11. Enter the Install Destination URL.
  12. Enter a Deep Link. (optional)
  13. Enter Custom Parameters. (optional)
  14. Enter Pricing. (optional)
  15. Click Submit. (If no further trackers need to be created).
  16. Click Save & Add Another Tracker. (If additional trackers need to be created).
  17. Click Save & Create Postback. (To navigate directly to the Partner Configuration page).

 

A. Campaign and Segment selection/creation section.


Create a Postback Configuration

  1. Select App Tools () > Partner Configuration.
  2.  

     

  3. Click Add a Configuration.
  4. Select Network Partner > Snapchat.
  5. Click Go.
  6.  

     

  7. Select Install > Postback Tools () > Edit.
  8. Enter the App Store App ID.
  9. Enter the Snap App ID (SnapKit App ID). (optional)
  10. NOTE: Snapchat advertisers who run ads for an app from multiple Business Manager Organizations will need to create a Snap App ID for their app within each. Each of the Snap App IDs will then need to be entered into the MMP form field separated by commas. For example: My app is named “City Boutique” but my company has a Business Manager Organization account for the US market, and one for the UK market with different organization admins. Both of the accounts will need to create a unique Snap App ID for the “City Boutique” app. For more information contact your sales representative or learn more on the Snap Business Help Center.

  11. Enter the Adquant Snap Ad Account ID. (optional)
  12. Enter the Webpals Mobile Snapchat Ad Account ID. (optional)
  13. Enter the Dsgner Media Snap Ad Account ID. (optional)
  14. Enter the Amobee Snap Ad Account ID. (optional)
  15. Enter the Sprinklr Snap Ad Account ID. (optional)
  16. Enter the Brand Networks Ad Account ID. (optional)
  17. Enter the Bidalgo Ad Account ID. (optional)
  18. Enter the 4C – iOS Ad Account ID. (optional)
  19. Enter the 4C – Android Ad Account ID. (optional)
  20. Select the Delivery Delay. (optional)
  21. Select the Retry Atempts. (optional)
  22. Review and Accept the Snapchat Terms & Conditions.
  23. Click Save.

NOTE: If a campaign with a Snapchat partner will be set up, ensure that the corresponding Ad Account ID has been entered.

 

A. Comma separated app ids.
B. Enter the optional Snapchat partner account ID(s).


SKAdNetwork

Under Apple’s SKAdNetwork Snapchat will receive the postbacks directly from Apple, and then forward those SKAdNetwork postback to Kochava with some additional metadata for reporting.

NOTE: For more information about setting up a SKAdNetwork Campaign within Snaphat, refer to their support documentation.

NOTE: Snapchat requires the successful configuration of a Snap App ID with the MMP dashboard to access SkAdNetwork within Snapchat Ads Manager. Setup instructions for Snap App ID here. Please configure a Snap App ID for each of your apps you wish to advertise on Snapchat.

NOTE: The Kochava – SNAP API hooks programmatically pull in your conversionValue model and schema

 

Attribute Format Description
version string Version of install validation postback. Will be 1.0 if source app uses
pre-iOS14 SDK and 2.0 for all apps running iOS14.
ad-network-id string Network ID registered with Apple.
campaign-id string Can be a value from 1 – 100.
transaction-id string Unique ID used for deduplication tied to a conversion.
app-id string ID for the advertised app.
attribution-signature string Snapchat-generated signature tied to an ad interaction, used to verify
conversion using Apple’s public key. This will not be passed for Snapchat
Audience Network conversions. Please see below table for more details.
redownload boolean Flag for a reinstall.
source-app-id string ID of app where ad was served. Snapchat’s App ID for Snap Ads inventory.
This will not be passed for Audience Network conversions (which would
cause validation of the postback to fail for conversions driven by Snapchat
Audience Network).
conversion-value string 0-63, must be sent in incremental values by the advertised app. This will
be null for v1 postbacks or v2 postbacks without a conversion value due to
Apple’s privacy minimum threshold.
ad_campaign_id string Snapchat campaign ID.
ad_campaign_name string Snapchat campaign clean name.
ad_squad_id string Snapchat ad squad ID.
ad-squad-name string Snapchat ad squad name.
timestamp string Postback timestamp in milliseconds.
snap-channel string Channel of impression or engagement (ie. Snap Audience Network or
Snapchat).

Parameter Mapping:

  • ad_squad maps to sub_campaign_name
  • ad_squad_id maps to sub_campaign_id
  • campaign name maps to partner_campaign_name
  • campaign maps to partner_campaign_id
  • snap_channel (Snapchat Audience Network or Snapchat) maps to site_id
  • timestamp maps to skad_ts

 
 

Last Modified: Apr 28, 2021 at 11:32 am