The Fraud Console Geographic Outliers page surfaces installs, which have significant variances from an app or account’s normal distance range between the location of the click and the location of the install. Since the majority of installs happen within close proximity to the attributed click, large click-geo to install-geo ranges are noted as indicators of potential fraud.

 

NOTE: The information contained within this page provides information for both marketers and premium publishers. Distinct differences between the views and tools available to premium publishers and marketers are specifically noted where applicable.

 

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Fraud Console Interface

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Geographic Outliers Overview

The Geographic Outliers page is divided into four main sections: the geographic outliers graph, metrics section, account/app select section and data detail section.

 

NOTE: Account selection is available for premium publisher users and app selection is available for marketing users.

 

A. Geographic Outliers Graph
B. Metrics (Date Range, Platform, Group By)
C. Account/App Selection Section
D. Data Detail Section

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Geographic Outliers Metrics

Date Range (UTC):

The Geographic Outliers page may be filtered by date range. By default, the data displayed is set to cover the previous 30 days.

The following options are available for date range selection:

• Today — The current day from 12:00 a.m. to 11:59:59 p.m.
• Yesterday — The last full day from 12:00 a.m. to 11:59:59 p.m.
• Week-to-date — From Monday to the current time of the current week.
• Last week — From Monday to Sunday of the last completed week.
• Last 7 days — The last 7 days up to the current time of the current day.
• Month-to-date — From the first day of the current month to the current time of the current day.
• Last month — All days within the previous month.
• Last 30 days — The last 30 days including the current day.
• Custom — Based upon selection.

 

The date range is adjusted by selecting one of the predefined selections, clicking on the desired dates within the calendar or manually entering the desired date range into the provided date fields.

 

A. Preset date ranges, click to activate.
B. Indicates selected data range that can be adjusted by clicking on desired dates.
C. Indicates selected date range that can be adjusted by manually entering dates.

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Group By:

The following options are available for the Group By option:

 

Premium Publishers —

• Account > App
• Account > Network
• Account > Site
• App > Site
• App > Network
• Network > App
• Network > Site
• Site > Network

 

Marketers —

• App > Site
• App > Network
• App > Tracker
• Network > App
• Network > Site
• Network > Tracker
• Site > Network
• Site > Tracker
• Tracker > Site

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Account/App Selection

The data displayed in the geographic outlier graph and the data detail section is associated with either the accounts or apps selected. By default, all premium publisher accounts or marketer apps are selected. Accounts or apps may be deselected, and the amount of data associated with the account or app is indicated by the blue bar directly below the account or app.

 

A. Select or deselect all accounts/apps
B. Selected accounts/apps
C. Indication of amount of data associated with account/app
D. Deselected account/app

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Geographic Outlier Graph

The Geographic Outlier graph is a visual representation of the number of installs that occurred outside the standard app or account’s normal geographic distance. Mousing over any of the rows will display the corresponding geographic locations outlier install volume.

 

A. Originating click Country>Install Country
B. Install Volumes
C. Mouseover Data

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Refine Specific Geographic Locations

Refine Geographic Locations:

The data for a specific geographic locations can be viewed in further detail:

1. 1. Click and hold on a start geographic location.
   2. Drag to the end geographic location and release.

 

A. Click, hold and drag over a Geographic Location range.

The selected geographic location range is now displayed. Specific data for each geographic location within the refined range can be viewed by mousing over the location set.

 

NOTE: The geographic locations can be refined down to two location sets.

 

Return to Full Graph:

In order to return to the full graph, Click Show all.

 

A. Mouseover to view Geographic Location Outlier specific data.
B. Click to return to original Geo range.

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Detail Data

The detail data section provides an in-depth look into the number of installs, and the average distance of those installs identified as geographic outliers. Data is organized by the selected Group By option and selections or deselections will be reflected within the geographic outliers graph. The data may also be exported to a CSV file.

 

NOTE: The CSV file produced will contain only the top level group by category.

 

A. Top Level Group By category
B. Install Count detail data
C. Second Level Group By category

Top-level Group By categories is expanded by clicking on the Category Expand button.

Data within the detail data section is exported by clicking on the Download Button.

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Blocklisting a Site

Marketers have the opportunity to add sites to their Account Blocklist which enables the application of the Kochava Fraud Blocklist traffic verification rules.

1. 1. Select the desired Group By:
      • App > Site
      • Network > Site
      • Site > Network
      • Site > Tracker
      • Tracker > Site
   2. Locate the desired Site.
   3. Click the Add Site ID to Blocklist button.

 

NOTE: Apps, Networks and Trackers are not eligible to be added to the Global Fraud Blocklist. Their Add Site ID to Blocklist button will be grayed out.

 

NOTE: To manage the real-time Global Blocklist, refer to or Global Fraud Blocklist support documentation.

 

A. Group By Expand Button
B. Add Site ID to Blocklist Button
C. App, Network or Tracker which cannot be added to the Global Fraud Blocklist