Analytics Events Volume

The Analytics Events Volume page provides visualizations of the event totals by days, weeks or months. The graph may be moused over to display the data associated with each event.

Analytics Interface

  1. Log in to Free App Analytics.
  2. Select the desired Account and App.
  3. Select Analytics > Events Volume.
  4.  


Analytics Page Tools

For more information on the tools available for this Analytic Page such as the date field, exporting device IDs, sharing the page and applying Cohorts and filters, refer to our Analytics Page Tools support documentation.


Events Volume Chart Overview

The Events Volume Chart is divided into 3 main sections which are event names, the graphical display of event volume and the event totals for the selected time frame.
Mousing over any event within the graphical display of event volume will display the data associated with the corresponding day/week/month.

NOTE: When leveraging Cross App functionality, the event data that is consistent between each app of the App Name filter will be displayed within the Events Volume. For more information about adding apps using the filter feature, refer to our Analytics Page Tools support documentation.

 

Chart Overview

A. Event Names
B. Graphic Display of Events Volume
C. Mouseover Data
D. Event Totals


Event Organization

Events within the Events Volume display can be organized in many different ways in order to assist in the optimization of data visualization.

  1. From the Split By drop-down menu, Select one of the following:
    1. App
      1. App Id
      2. App Name
      3. App Version

      NOTE: In order to use the App split by feature, the desired apps must be added utilizing the filter feature. For more information about adding apps using the filter feature, refer to our Analytics Page Tools support documentation.

    2. Campaign
      1. Campaign
      2. Creative
      3. Segment
      4. Tracker
    3. Device
      1. Device Carrier Name
      2. Device Language
      3. Device Network Conn Type
      4. Device Orientation
      5. Device Os
      6. Device Os Version
      7. Device Type
      8. Device Version
    4. Events
    5. NOTE: The post-install events that are available within this section of the Split By menu are determined by the events setup for tracking. For more information about creating and configuring events, refer to our Post-Install Event Creation and Configuration support documentation.

    6. Location
      1. City
      2. Country
      3. DMA
      4. Region
      5. Zip
    7. Attribution
    8. (see iOS 14+ restrictions)

      1. Type
      2. Install Campaign
      3. Install Creative
      4. Install Matched By
      5. Install Network Name
      6. Install Site
      7. Install Tracker
      8. Matched To
      9. Matched By
      10. Network Name
      11. Network Id
      12. Network Key
      13. Partner Ad Group ID
      14. Partner Ad Group Name
      15. Partner Campaign Id
      16. Partner Campaign Name
      17. Partner Keyword
      18. Partner Platform
      19. NOTE: For more information about how the Partner fields map to SAN metadata, please refer to our SAN Networks Campaign Data Mapping support documentation.

      20. QR Code
      21. Site
    9. Agency
      1. Agency Name
      2. Agency Id
    10. Traffic Verification
      1. Traffic Verification Fail Reason
      2. Traffic Verified
  2. Locate the desired Event and click the Event Expand Button.

 

Event Organization

A. Events organized by Campaign
B. Campaigns Event has occurred in
C. Mouseover Data


Organize by Interval

Intervals within the Events Volume display can be organized to display specific windows of time.

  1. From the Interval drop down menu, Select one of the following:
    1. Days
    2. Weeks
    3. Months

 

Organize Interval

A. Interval organized by Weeks
B. Intervals within Date Range
C. Mouseover Data


Predicted Churn

FAA Limited Option: This feature is not available within Free App Analytics. Contact us for more information on upgrading to a paid Kochava account.

 

Churn is the rate at which customers install an app and shortly afterwards abandoned the usage of the app. Churn rate is often used as an indicator of the health of an app’s user base. Kochava has created an algorithm that will score the likelihood to churn within only seven days providing marketers the opportunity to mitigate churn or reengage with their retained users. Our machine learning models observe over 30 data points which can include standard post-install events, custom post-install events tracked by the advertiser, and derived/engineered features.

NOTE: By default, churn modeling is not enabled for an app. If churn modeling needs to be enabled, contact your Client Success Management team.

 

Churn Score:

The Churn Score is a numeric representation of the probability that the device will churn. The Churn Score is a number that is between 0 and 1, where the closer the score is to 1 the more likely the device is to churn.

 

Churn Likelihood:

Churn Likelihoods are categories of devices based on the likelihood to churn. The groups represent four ranges of churn scores and are based on a dynamic mid-point that has been optimized for each app/model.

  • Low — A group of devices that has a very low risk of churning. On average, these devices will have a churn score between 0 and 0.25.
  • Medium Low — A group of devices that have a moderately low risk of churning. On average, these devices typically have a churn score between 0.25 and 0.50.
  • Medium High — A group of devices that have a moderately high risk of churning. On average, these devices typically have a churn score between 0.50 and 0.75.
  • High — A group of devices that have the highest likelihood of churn. On average, these devices typically have a churn score of 0.75 or higher.
  •  

    BEST PRACTICES: Kochava recommends that the focus should be on the higher levels of churn. Focus mainly on the High, Medium High and possibly the Medium Low levels of churn.

 

Split By Network:

Expanding _PredictedChurn provides the details of the churn that occurred within the associated networks. Mousing-over the desired network and day will display the associated churn count.

 

Predicted Churn

A. Mouse-over the associated network and day to view the churn count.

 
 

Last Modified: Nov 10, 2022 at 4:23 pm
Kochava-specific ID of the app. If selected, data will be organized under each corresponding app ID.User generated name of an app. If selected, data will be organized under each corresponding app name.Unique version name or numeric value that represents the unique state of the app. If selected, data will be organized under each corresponding app version.Install or Post-Install - User generated Campaign Name. If selected, data will be organized under each corresponding campaign name.Install or Post-Install - Typically an image or video, Kochava receives the creative ID upon install or event. If selected, data will be organized under the corresponding creative ID.Install or Post-Install - User generated name for a group within a campaign. If selected, data will be organized under each corresponding segment name.Install or Post-Install - User generated name for a tracker within a segment and campaign. If selected, data will be organized under each corresponding tacker name.Install or Post-Install - The cellular service provider (e.g., Verizon, AT&T). If selected, data will be organized under each corresponding carrier name.Install or Post-Install - The primary language set for the device. If selected, data will be organized under each corresponding language code (e.g., en-US, zh-CN).Install or Post-Install - The device connection type (e.g., WIFI, Cellular). If selected, data will be organized under each corresponding network connection type.Install or Post-Install - The physical orientation of the device with respect to gravity (e.g, Landscape, Portrait). If selected, data will be organized under each device orientation.Install or Post-Install - The mobile operating system that is installed on the device (e.g., iOS, Android).  If selected, data will be organized under each corresponding operating system.Install or Post-Install - The unique version number for the operating system (e.g., iOS-10.3.3, Android-8.0.0). If selected, data will be organized under each corresponding operating system version.Install or Post-Install - The description of the device that install or post-install event is attributed to (e.g., SM-G935V-Verizon, iPhone8,1). If selected, data will be organized under each corresponding device type.Install or Post-Install - The device hardware version (e.g., iPhone-iOS-11.3, Samsung SM-N950U-Android-7.1.1). If selected, data will be organized under each corresponding device version.Install or Post-Install - The name of the city where the click, install or post-install event occurred. If selected, data will be organized under each corresponding city.Install or Post-Install - The 2 digit country designation where the click, install or post-install event occurred. If selected, data will be organized under each country.Install or Post-Install - The designated marketing area where the click, install or post-install event occurred. If selected, data will be organized under each corresponding dma.Install or Post-Install - The 2 digit region designation where the click, install or post-install event occurred. If selected, data will be organized under each region.Install or Post-Install - An alpha numeric representation of the particular postal area where the click, install or post-install event occurred. If selected, data will be organized under each corresponding ZIP code.Install - The type of attribution (e.g., Unattributed, Install). If selected, data will be organized under each corresponding attribution type.Install - The install campaigns associated with the app. If selected, data will be organized under each corresponding install campaign.Install - The creative associated with install. If selected, data will be organized under each corresponding install creative.Install - The device ID type by which the install was matched (e.g., idfa, ip, probabilistic). If selected, data will be organized under each corresponding install match type.Install - The name of the newtork to which the install was attributed. If selected, data will be organized under each corresponding network name.Install - The site to which the install was attributed within the publisher partner. If selected, data will be organized under each corresponding site.Install - The tracker name to which the install is attributed. If selected, data will be organized under each corresponding tracker name.Install - The identifier to which attribution was matched (e.g., idfa, iad, adid). If selected, data will be organized under each attribution identifier.Installs and Post-Install - The method to which attribution was matched (e.g., click, impression, unattributed). If selected, data will be organized under each corresponding attribution method.Install Post-Install - The name of the network to which attribution was awarded. If selected, data will be organized under each corresponding network name.Install or Post-Install - The Kochava-specific ID of the network to which attribution was awarded. If selected, data will be organized under each corresponding network ID.Install or Post-Install - The Kochava-specific ID of the ad group to which attribution was awarded. If selected, data will be organized under each corresponding ad group ID.Install or Post-Install - The name of the ad group to which attribution was awarded. If selected, data will be organized under each corresponding ad group name.Install or Post-Install - The unique numeric identification for the partner campaign. If selected, data will be organized under each corresponding partner campaign ID.Install or Post-Install - The name of the partner campaign to which attribution was awarded. If selected, data will be organized under each partner campaign name.Install or Post-Install - The partner keyword for the campaign which was awarded attribution. If selected, data will be organized under each corresponding keyword.Install Post-Install - The name of the partner digital platform to which attribution was awarded (e.g., facebook, display, messenger). If selected, data will be organized under each corresponding platform.Install - A boolean value (true, false) indicating if the installed was attributed to a QR Code. If selected, data will be organized under the boolean category.Install or Post-Install - The site to which the install or post-install event is attributed to (e.g., 3054, Facebook). If selected, data will be organized under each corresponding site.Install or Post-Install - The name of the agency to which the install or post-install event is attributed (e.g., MediaMath, AdParlor). If selected, data will be organized under each corresponding agency nameInstall or Post-Install - The Kochava-specific agency ID to which the install or post-install event was attributed (e.g., 6702, 8577). If selected, data will be organized under each corresponding agency ID.Install or Post-Install - The traffic verifier metric which did not meet the defined condition and value (e.g., country, platform). If selected, data will be organized under each traffic verification fail reason.Install or Post-Install - Inidication whether the traffic has been verified or not. 1 indicates the traffic is verified, 0 indicates it was not verified. If selected, data will be organized under the traffic verified category.
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