Self-Attributing Networks Campaign Data Mapping

Below you will find the custom mapping of SAN (Self-Attributing Network) specific campaign metadata into the Free App Analytics site and creative ID parameters. This data is visualized throughout the product and accessible through reporting output and analytics in real-time.

Campaign Data Mapping Guide

SAN Name	site_id	creative_id	partner fields
*Facebook	campaign_group_name campaign_name campaign_id	adgroup_name adgroup_id	adgroup_id adgroup_name campaign_group_id campaign_group_name publisher_platform
*Instagram	campaign_group_name campaign_name campaign_id	adgroup_name adgroup_id	adgroup_id adgroup_name campaign_group_id campaign_group_name publisher_platform
Twitter	TPN – campaign_name campaign_id	tweet_id	campaign_id campaign_name
Google Ads	campaign_name campaignid campaigntype keyword matchtype	creative_id video_id ad_group_name	campaign_id campaign_name network_type ad_group_id keyword
Apple Search Ads	keyword if available (iAd or AdServices API) sign in steps	campaign-id campaign-name adgroup-id adgroup-name	iad-adgroup-id iad-adgroup-name iad-campaign-id iad-campaign-name iad-keyword or keywordid (AdServices)
Snapchat	campaign_id campaign_name	ad_id ad_name	ad_squad_id ad_squad_name campaign_id campaign_name
Yahoo!	site_id	creative_id	adgroup_id adgroup_name campaign_id campaign_name demand_platform_id
Yahoo! JAPAN Search	campaign_tracking_id keyword match_type	ad_group_tracking_id ad_tracking_id	campaign_tracking_id keyword ad_group_tracking_id
DoubleClick	last_click_site_id – Placement last_click_placement_id or last_impression_site_id – Placement last_impression_placement_id	last_click_ad_id – Ad ID last_click_creative_id or last_impression_ad_id – Ad ID last_impression_creative_id
Google Marketing Platform	campaign_type site_id	campaign_type creative_id placement_name
Amazon SAN	site_id	creative_id	campaign_name ad_name
LG Ads SAN	site_id	creative_id	campaign_name campaign_id line_item_alt_id
NBCU SAN			campaign_name campaign_id campaign_group
Roku	site_id	creative_id	campaign_id line_item_id
Vizio	site_id	creative_id	campaign_id line_item_id
Spotify SAN			campaign_name order_id line_item_id creative_name
SamsungAds SAN	site_id	creative_id	partner_campaign_name partner_campaign_id flight_name flight_id
TikTok SAN	ad_group_id ad_group_name ad_type campaign_id campaign_name	ad_id ad_name	*campaign_name *campaign_id
Venatus SAN			campaign_name campaign_id creative_name
Simpli.fi SAN			campaign_id creative_id
Lyft SAN			campaign_name campaign_id creative_group
GumGum SAN			campaign_name creative_group

* The keys that Facebook/Instagram sends in their claim responses should be interpreted as follows:

The campaign_group_name in Kochava correlates to the Campaign Name in Facebook.
The campaign_name and campaign_id in Kochava correlate to the Ad Set name and Ad Set ID in Facebook.
** Not available at this time.
***Click only, impresion matches should be redacted in all columns.

List of Self Attributing Networks

Below is a list of all of the SANs supported by Free App Analytics. Refer to the examples above for mapping campaign/keyword data to Free App Analytics.

NOTE: Apple Search Ads, DoubleClick, Facebook, Google, Instagram, Snapchat, Twitter and Yahoo! are all SANs integrated with Free App Analytics. Where available, network partners have been listed below.

A1 Social – Facebook
Adaptly – Facebook
Adotomi – Facebook
Adparlor – Facebook
Adquant – Facebook
ADTZ – Facebook
Altrooz – Facebook
Ampush – Facebook
Bidalgo – Facebook
Brand Networks – Facebook
CyberZ – Facebook
DAUUP – Facebook
Gallop Labs – Facebook
Glow – Facebook
GraphEffect – Facebook
Kenshoo – Facebook
Kinetic Social – Facebook
Marin Labs – Facebook
Matomy – Facebook
Nanigans – Facebook
Optilly – Facebook
Optimal – Facebook
Qwaya – Facebook
Resolution Media – Facebook
Rocket Fuel – Facebook
Science Growth Labs – Facebook
SearchMan – Facebook
Septeni – Facebook
Shift – Facebook
SMARTLY – Facebook
Social Code – Facebook
Social Moov – Facebook
Social Wire Facebook
Social.com – Facebook
SocialClicks – Facebook
Sprinklr – Facebook
Spruce Media – Facebook
SWAd Facebook
TBG – Facebook
Unified Social – Facebook
CyberAgent – Google – Android
CyberAgent – Google – iOS
Google AdMob – Android
Google Marketing Platform (DV360 & CM360)
Google Search – Android
Kenshoo – Google – Android
Kenshoo – Google – iOS
Marin Software (AdWords) – Android
Neverblue – Google
Septeni – Google Search – Android
Kenshoo – Google Adwords
Septeni – Google Adwords
Sprinklr – Google Adwords
Cyberagent – Google Adwords
Cognant – Google Adwords
Marin Software – Google Adwords
AI Media Group – Google Adwords
A1 Social – Instagram
Adaptly – Instagram
Adotomi – Instagram
Adparlor – Instagram
Adquant – Instagram
ADTZ – Instagram
Altrooz – Instagram
Ampush – Instagram
Bidalgo – Instagram
Brand Networks – Instagram
CyberZ – Instagram
DAUUP – Instagram
Gallop Labs – Instagram
Glow – Instagram
GraphEffect – Instagram
Kenshoo – Instagram
Kinetic Social – Instagram
MakeMeReach – Instagram
Marin Labs – Instagram
Matomy – Instagram
Nanigans – Instagram
Optilly – Instagram
Optimal – Instagram
Rocket Fuel – Instagram
Science Growth Labs – Instagram
SearchMan – Instagram
Septeni – Instagram
Shift – Instagram
SMARTLY – Instagram
Social Code – Instagram
Social Moov – Instagram
Social.com – Instagram
SocialClicks – Instagram
Sprinklr – Instagram
Spruce Media – Instagram
SWAd Instagram
TBG – Instagram
Unified Social – Instagram
Adaptly – Twitter-Android
Adaptly – Twitter-iOS
Adparlor – Twitter-Android
Adparlor – Twitter-iOS
ADTZ – Twitter-Android
ADTZ – Twitter-iOS
Ampush – Twitter-Android
Ampush – Twitter-iOS
Brand Networks – Twitter
Comprendi – Twitter-Android
Comprendi – Twitter-iOS
Flightly – Twitter – Android
Flightly – Twitter – iOS
Glow – Twitter-Android
Glow – Twitter-iOS
Kinetic Social – Twitter-Android
Kinetic Social – Twitter-iOS
Nanigans – Twitter-Android
Nanigans – Twitter-iOS
Predict Effect – Twitter-Android
Predict Effect – Twitter-iOS
Septeni – Twitter-Android
Septeni – Twitter-iOS
Shift – Twitter-Android
Shift – Twitter-iOS
Social Code – Twitter
Sprinklr – Twitter – Android
Sprinklr – Twitter – iOS
TBG – Twitter-Android
TBG – Twitter-iOS
Twitter – MZ
Twitter Publisher Network – Android
Twitter Publisher Network – iOS
Twitter-Android
Twitter-iOS
Unified Social – Twitter-Android
Unified Social – Twitter-iOS
Yahoo! – Gemini
Yahoo! – Acquisio
Yahoo! – AdLucent
Yahoo! – Adobe
Yahoo! – AdParlor
Yahoo! – CDKGlobal
Yahoo! – ChannelAdvisor
Yahoo! – CommerceHub
Yahoo! – Criteo
Yahoo! – Dealer.com
Yahoo! – DexMedia
Yahoo! – Didit
Yahoo! – DoubleClick
Yahoo! – eSearchVision
Yahoo! – Felix
Yahoo! – Fiksu
Yahoo! – G5SearchMarketing
Yahoo! – GeniusMonkey
Yahoo! – Hibu
Yahoo! – IgnitionOne
Yahoo! – Impaqt
Yahoo! – Imwave
Yahoo! – Kenshoo
Yahoo! – LBN
Yahoo! – Leadqual
Yahoo! – Marin
Yahoo! – PulsePoint
Yahoo! – Reachlocal
Yahoo! – RKG
Yahoo! – SearchForce
Yahoo! – Sprinklr
Yahoo! – TellApart
Yahoo! – Vizergy
Yahoo! – Web.com
Yahoo! – www.local.com
Yahoo! – Yext
Yahoo! – YP
Yahoo! – Zemanta

Self-Attributing Networks Campaign Data Mapping

Campaign Data Mapping Guide

List of Self Attributing Networks

Last Modified: Aug 22, 2024 at 7:26 am

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