Modeled

A method of performing attribution when no device identifiers are present. Modeled Attribution is 85 – 90% accurate on average over a 7 day period and relies on a combination of IP address and user agent. Modeled Attribution is configurable on 3 levels Full Modeled, IP Only Modeled and IP Range Modeled. Modeled Attribution is also referred to as probabilistic attribution.

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Last Modified: Jul 17, 2024 at 2:38 pm