Support Home > Glossary Item > VPPN (Virtual Private Publisher Network)

VPPN (Virtual Private Publisher Network)

A virtual network within the Kochava system that relies upon Kochava probabilistic logic for reconciliation and attribution.

Per Apple’s user privacy & data use policy, fingerprinting and probabilistic forms of attribution are restricted when an iOS 14+ user has not opted-in to tracking under the AppTrackingTransparency (ATT) framework.

« Back to Glossary Index
Last Modified: Apr 30, 2021 at 11:00 am