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VPPN (Virtual Private Publisher Network)

A virtual network within the Kochava system that relies upon Kochava probabilistic logic for reconciliation and attribution.

Per Apple’s user privacy & data use policy, modeled and probabilistic forms of attribution are restricted when an iOS 14+ user has not opted-in to tracking under the AppTrackingTransparency (ATT) framework.

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Last Modified: Jul 17, 2024 at 2:38 pm